Get subscription contract analytics and revenue metrics

Retrieves comprehensive analytics for a specific subscription contract, including total revenue generated, number of successful orders, and formatted revenue display. This endpoint provides key performance metrics for understanding the financial impact of individual subscriptions.

What This Endpoint Returns: Financial and operational analytics for a single subscription contract, calculated from all successful billing attempts throughout the subscription’s lifetime. Unlike realtime contract queries, this provides historical aggregated data.

Metrics Included:

Revenue Metrics:

• totalOrderAmount: Total revenue in decimal format (e.g., 299.95)
• totalOrderRevenue: Formatted currency string (e.g., “$299.95”)
• Calculated from all SUCCESS status billing attempts
• Includes taxes, shipping, and discounts
• Does NOT include failed or pending payments

Order Count:

• totalOrders: Count of successful billing attempts
• Represents number of orders generated by subscription
• Does NOT include failed billing attempts
• Starts at 0 for brand new subscriptions

Currency Formatting:

• Uses shop’s configured money_format
• Respects shop’s currency code (USD, EUR, GBP, etc.)
• Handles currency symbols and decimal places correctly
• Falls back to USD if currency unknown

Calculation Logic:

Data Source:

SELECT 
  COUNT(*) as totalOrders,
  SUM(order_amount) as totalOrderAmount
FROM subscription_billing_attempt
WHERE shop = ? 
  AND contract_id = ?
  AND status = 'SUCCESS'

What Gets Counted:

• ✅ Initial subscription order
• ✅ All successful recurring orders
• ✅ Manual billing attempts that succeeded
• ✅ Retry attempts that eventually succeeded
• ❌ Failed payment attempts
• ❌ Skipped billing cycles
• ❌ Cancelled/voided orders
• ❌ Pending/in-progress billing

Use Cases:

1. Customer Lifetime Value:

• Calculate total revenue from specific customer
• Measure subscription ROI
• Identify high-value subscriptions
• Track revenue growth over time

2. Subscription Performance:

• Analyze revenue per subscription
• Compare subscriptions by total value
• Identify most profitable subscription types
• Calculate average order value

3. Customer Portal:

• Display “You’ve saved $XXX” messaging
• Show “X orders delivered” stats
• Celebrate subscription milestones
• Build customer loyalty through transparency

4. Reporting & Analytics:

• Build subscription revenue dashboards
• Generate customer value reports
• Track subscription health metrics
• Forecast future revenue

5. Business Intelligence:

• Segment customers by subscription value
• Identify churn risk (low order count)
• Calculate retention rates
• Measure subscription program success

Response Format:

{
  "totalOrders": 12,
  "totalOrderAmount": 599.88,
  "totalOrderRevenue": "$599.88"
}

Response Fields:

• totalOrders (integer): Count of successful billing attempts
• totalOrderAmount (decimal): Numeric revenue total
• totalOrderRevenue (string): Formatted currency display

Example Scenarios:

Brand New Subscription:

{
  "totalOrders": 0,
  "totalOrderAmount": 0.00,
  "totalOrderRevenue": "$0.00"
}

After First Successful Order:

{
  "totalOrders": 1,
  "totalOrderAmount": 49.99,
  "totalOrderRevenue": "$49.99"
}

Established Subscription (EUR):

{
  "totalOrders": 24,
  "totalOrderAmount": 1199.76,
  "totalOrderRevenue": "€1.199,76"
}

Integration Examples:

Customer Portal - Loyalty Display:

const analytics = await fetch(
  `/api/external/v2/subscription-contract-details/analytics/${contractId}`,
  { headers: { 'X-API-Key': 'your-key' } }
).then(r => r.json());

const loyaltyMessage = `
  <div class="loyalty-badge">
    <h3>Thank you for your loyalty!</h3>
    <p>You've received ${analytics.totalOrders} orders</p>
    <p>Total value: ${analytics.totalOrderRevenue}</p>
  </div>
`;

Revenue Dashboard:

// Fetch analytics for multiple subscriptions
const contractIds = [123, 456, 789];
const analyticsPromises = contractIds.map(id => 
  getContractAnalytics(id)
);

const allAnalytics = await Promise.all(analyticsPromises);
const totalRevenue = allAnalytics.reduce(
  (sum, a) => sum + a.totalOrderAmount, 0
);

console.log(`Total subscription revenue: $${totalRevenue.toFixed(2)}`);

Important Considerations:

Data Accuracy:

• Based on Appstle’s billing attempt records
• May differ slightly from Shopify order totals
• Includes only what Appstle successfully billed
• Updated after each billing attempt completes

Currency Handling:

• Formatting uses shop’s money_format setting
• Different shops may have different decimal separators
• Currency symbol placement varies by locale
• Always use totalOrderAmount for calculations

Performance:

• Fast database aggregation query
• Typical response time: 100-300ms
• Indexed by shop and contract ID
• Suitable for real-time display

Best Practices:

1. Use for Display: Use totalOrderRevenue for customer-facing display
2. Calculate with Amount: Use totalOrderAmount for mathematical operations
3. Cache Strategically: Cache for dashboards, fetch real-time for critical displays
4. Handle Zero: Gracefully handle new subscriptions with 0 orders
5. Validate Contract: Ensure contract exists before querying analytics

Limitations:

What’s NOT Included:

• Future projected revenue
• Failed payment attempt counts
• Refunds or chargebacks
• Pending/processing orders
• Orders from other subscriptions

Related Calculations:

Average Order Value:

const aov = analytics.totalOrderAmount / analytics.totalOrders;
console.log(`Average order value: $${aov.toFixed(2)}`);

Customer Lifetime Value (projected):

const monthsActive = calculateMonthsActive(contract.createdAt);
const monthlyRevenue = analytics.totalOrderAmount / monthsActive;
const projectedLTV = monthlyRevenue * 12; // Annual LTV

Authentication: Requires valid X-API-Key header